Future Careers
Social Media and Content Strategist - Ballito | KZN
Synopsis
This is not a typical social media job.
We’re not looking for someone whose role is simply to schedule posts, resize Canva graphics, and follow a content calendar.
We’re looking for a creator, strategist, storyteller, and digital native who understands what makes people stop scrolling, engage with content, and connect with a brand.
This is an opportunity to join a brand-new social media and content agency at the very beginning and play a key role in building it from the ground up.
The agency is being launched with the backing, infrastructure, and business expertise of an established South African company, and we are looking for our first key hire.
Someone who will eventually be able to say:
“I helped build this.”
You won’t be joining an established agency as employee number 37.
You’ll be joining at the beginning.
Working directly with the Directors, you’ll have the opportunity to help shape:
- The company’s creative direction
- Its social media presence
- Its client portfolio
- Campaigns and content strategies
- Internal processes
- Business development and growth strategy
As the business grows, your role will grow with it.
The long-term vision is for the right person to progress from:
Social Media & Content Strategist → Social Media & Content Manager/Lead → Head of Content & Social Media
Key Responsibilities
You live and breathe social media.
You understand TikTok, Instagram, Reels, trends, hooks, algorithms, audience behaviour, and what makes content perform.
You don’t need someone to tell you what’s trending — you probably spotted it before everyone else.
You have a creative brain that is constantly thinking:
“There’s a better way to tell this story.”
Ideally, you’ve already built or grown a social media audience of your own, or you can demonstrate accounts and content that you have personally developed.
Follower numbers alone won’t impress us.
We want to know:
- Did you build it?
- Do people actually engage with it?
- Do you understand why the content worked?
- Can you explain what you would do differently?
- Could you replicate that success for a business or brand?
WHAT YOU’LL DO
The successful candidate will be responsible for a combination of creative, strategic, client-facing, and commercial responsibilities.
Social Media & Content
- Develop social media strategies for clients
- Create original content concepts and campaigns
- Film and edit Reels, TikToks, and other short-form content
- Identify emerging trends and opportunities
- Develop compelling hooks and storytelling concepts
- Build and manage content calendars
- Create content across Instagram, TikTok, Facebook, and LinkedIn
- Analyse performance data and continuously improve content
- Understand audience behaviour and platform trends
- Manage multiple brands and projects simultaneously
Client & Business Development
- Meet with and present to clients
- Understand client objectives and translate them into creative strategies
- Pitch creative concepts and campaigns
- Confidently present and defend your ideas
- Identify opportunities to grow existing client relationships
- Identify potential new business opportunities
- Assist with pitches and proposals
- Help convert prospects into paying clients
We’re looking for someone who can think like a creator and a business person.
Qualifications / Minimum Requirements
You live and breathe social media.
You understand TikTok, Instagram, Reels, trends, hooks, algorithms, audience behaviour, and what makes content perform.
You don’t need someone to tell you what’s trending — you probably spotted it before everyone else.
You have a creative brain that is constantly thinking:
“There’s a better way to tell this story.”
Ideally, you’ve already built or grown a social media audience of your own, or you can demonstrate accounts and content that you have personally developed.
Follower numbers alone won’t impress us.
We want to know:
- Did you build it?
- Do people actually engage with it?
- Do you understand why the content worked?
- Can you explain what you would do differently?
- Could you replicate that success for a business or brand?
WHAT YOU’LL DO
The successful candidate will be responsible for a combination of creative, strategic, client-facing, and commercial responsibilities.
Social Media & Content
- Develop social media strategies for clients
- Create original content concepts and campaigns
- Film and edit Reels, TikToks, and other short-form content
- Identify emerging trends and opportunities
- Develop compelling hooks and storytelling concepts
- Build and manage content calendars
- Create content across Instagram, TikTok, Facebook, and LinkedIn
- Analyse performance data and continuously improve content
- Understand audience behaviour and platform trends
- Manage multiple brands and projects simultaneously
Client & Business Development
- Meet with and present to clients
- Understand client objectives and translate them into creative strategies
- Pitch creative concepts and campaigns
- Confidently present and defend your ideas
- Identify opportunities to grow existing client relationships
- Identify potential new business opportunities
- Assist with pitches and proposals
- Help convert prospects into paying clients
We’re looking for someone who can think like a creator and a business person.
THIS ROLE IS NOT FOR YOU IF…
- You need to be given every idea.
- You only want to create “pretty” social media posts.
- You dislike speaking to clients.
- You’re uncomfortable with targets or commercial responsibilities.
- You don’t want to sell or present your ideas.
- You wait for someone else to tell you what to do next.
- You see social media as simply posting content according to a calendar.
We’re looking for initiative, hunger, creativity, and commercial thinking.
WHAT MAKES THIS OPPORTUNITY DIFFERENT?
You’ll have the opportunity to help build the agency rather than simply work within it.
You’ll work closely with the Directors and have a genuine voice in:
Creative Direction
Help establish the agency’s creative identity and approach.
Social Presence
Build the agency’s own social media presence and reputation.
Client Portfolio
Help attract, win, and retain exciting brands and businesses.
Campaigns
Develop campaigns and content that deliver measurable results.
Processes
Help create the systems and processes that allow the agency to scale.
Growth
Play an active role in growing the business.
The better the business performs, the more opportunity there will be for your role, responsibility, and earning potential to grow with it.
Salary: Negotiable depending on experience
In addition to the base salary, the package includes:
- New-business commission
- Client-retention incentives
- Performance bonuses
- Uncapped earning potential linked to the growth you help create
We want someone who is excited by the idea that the more value you create, the greater your opportunity to benefit financially.
Interested?
We’re open to someone who is young, unconventional, self-taught, or comes from a non-traditional background — provided you genuinely understand social media and can demonstrate that you know how to create content that works.
HOW TO APPLY
Email your application to:
Please include:
1. Your CV or a short overview of your background
2. Links to social media accounts or content you have personally created
3. One example of a piece of content you are particularly proud of
4. Your answer to the following question:
“If you had 30 days to make a completely unknown South African brand interesting on social media, what would you do?”
Your answer can be:
- Written
- Filmed
- Voice-noted
- Presented as a deck
- Or delivered in another creative format
We’re hiring a creative person. Show us how you think.
READY TO BUILD SOMETHING?
If you’ve been waiting for an opportunity where you can do more than simply “manage social media”, this could be it.
Join at the beginning. Help build the agency. Shape the work. Grow with the business.