SME Marketing Campaign Specialist

Role Overview

Manage integrated marketing campaigns that drive SME acquisition and growth for a financial-services business.

Responsibilities

• Develop and execute campaigns for SME acquisition and growth.
• Plan and manage integrated activity across digital, partnerships, content and events.
• Coordinate timelines, budgets and delivery across teams and agencies.
• Align campaigns with brand and commercial objectives and translate insights into messaging and positioning.
• Collaborate with Sales on pipeline opportunities.
• Track acquisition, engagement and conversion KPIs and optimise using performance data.
• Measure return on investment and manage external agencies and partners.

Requirements

• Marketing diploma or degree.
• Four to six years' experience managing SME marketing campaigns.
• Integrated campaign and project-management experience across multiple channels.
• Experience with B2B or SME customer segments and digital marketing.
• Strong stakeholder-management and collaboration skills.
• Learning agility for AI, new technologies and marketing tools.