Shopper Marketing Manager - Gauteng

Role Overview

Develop and deliver strategic shopper plans by channel and cluster, using commercial analytics to strengthen category and brand presence, shopper engagement and basket conversion.

Responsibilities

• Deliver shopper research, extract insights and recommend action plans for growth.
• Evaluate shopper media platforms and touchpoints to support channel plans.
• Analyse category, basket, portfolio and pricing dynamics to identify opportunities and threats.
• Work with Marketing on shopper presence, value and engagement plans supporting brand equity, innovation launches and purchasing behaviour.
• Manage shopper activation budgets and collaborate with Trade Marketing, Sales and other stakeholders.
• Track shopper and category performance and improve plans using insight.

Requirements

• Shopper marketing, category marketing or trade-marketing experience.
• Strong commercial analytics and ability to interpret shopper, category, portfolio and pricing data.
• Experience developing channel or cluster plans, activations and media strategies.
• Strategic planning, stakeholder-management and budget-management skills.
• Ability to connect shopper insight to brand growth and commercial objectives.