Senior Marketing Team Leader - Cresta

Role Overview

Lead marketing and communications for a national retail brand, connecting customer insight and multi-segment campaigns to store traffic, customer experience and sales.

Responsibilities

• Develop and execute campaigns across social and digital platforms, websites, online campaigns, graphic communication, out-of-home advertising and in-store retail communication.
• Connect marketing activity to store operations, customer experience and commercial performance.
• Use sales, customer and market trends to guide marketing decisions.
• Lead national, regional and local marketing initiatives and coordinate stakeholders.
• Manage campaign execution, web and social activity and support a strong national brand.

Requirements

• At least 10 years' marketing and communications experience, preferably in specialised retail and national brands.
• Strong experience designing and managing multi-segment campaigns.
• Current tertiary qualification at NQF 7 or 8 in marketing, communications or a related field.
• Commercial understanding of retail performance and hands-on web-design and social-platform experience.
• Collaborative team leadership and stakeholder-management skills.