Regional Sales Manager - FMCG Sales and Distribution

Synopsis

A growing FMCG distribution business is seeking an experienced Regional Sales Manager to take ownership of sales performance and commercial growth across the Eastern Cape and Garden Route. The role manages major retail relationships, independent and wholesale channels and a geographically dispersed field-sales team.

Key Responsibilities

• Own regional sales targets, revenue performance and territory-growth plans.
• Manage and grow relationships with major retail and forecourt groups.
• Develop new business across retail, wholesale, forecourt and independent trade channels.
• Lead, coach and manage field sales representatives and merchandisers.
• Set team targets and conduct performance reviews and field accompaniments.
• Drive product ranging, availability, visibility and merchandising execution.
• Prepare accurate weekly and monthly regional sales reports and forecasts.
• Monitor revenue, coverage, new accounts, key-account growth and debtor performance.
• Collaborate with Finance, Marketing and Operations on regional commercial priorities.

Qualifications / Minimum Requirements

• Minimum five years of regional sales management or senior key-account management experience in FMCG.
• Proven track record of delivering measurable sales growth.
• Experience managing major retail, wholesale and independent trade relationships.
• Experience leading a field-sales team.
• Valid driver's licence and own reliable vehicle.
• Ability and willingness to travel extensively across the region.
• Relevant Sales, Marketing or Business qualification is preferred.