Paid Media Specialist

Role Overview

Drive execution and optimisation of paid digital campaigns across social and search, using performance data to improve growth and commercial impact.

Responsibilities

• Execute and optimise paid campaigns across social and search channels.
• Manage agency delivery, accountability and campaign performance.
• Review strategy, targeting, budgets and execution to maximise results.
• Track key metrics and turn data into actionable insights.
• Oversee tracking, tagging and quality checks for accurate measurement.
• Partner with creative teams on high-performing digital content.
• Manage paid media for launches, promotions and key retail moments.
• Present insights and identify new optimisation opportunities.

Requirements

• Hands-on paid-media experience across search and social channels.
• Agency experience and confidence managing delivery partners.
• Strong campaign tracking, tagging, analytics and reporting skills.
• Ability to manage budgets, priorities and performance conversations.
• Commercial, analytical and communication skills with a continuous-improvement mindset.