Paid Media Specialist

Role Overview

Drive execution and optimisation of paid digital campaigns across search and social channels, turning performance data into commercial growth.

Responsibilities

• Execute and optimise paid campaigns across social and search channels.
• Manage agency delivery, campaign strategy, targeting, budgets and performance.
• Track metrics, tagging and quality checks and turn data into actionable insights.
• Partner with creative teams on high-performing content.
• Manage paid media for launches, promotions and retail moments.
• Present insights to stakeholders and identify trends and optimisation opportunities.

Requirements

• Three to four or more years' experience in paid media, performance marketing or digital marketing, ideally in an agency environment.
• Proven hands-on agency experience managing paid digital campaigns is required.
• Hands-on experience with paid social and search advertising platforms.
• Practical experience with GA4, UTMs, conversion tracking and attribution.
• Ability to analyse ROAS, CPA, KPIs and campaign performance.
• Experience in FMCG, consumer electronics, appliances, retail or another fast-moving consumer environment is preferred.
• Degree in Marketing, Business or a related field is advantageous.