Marketing Specialist - Luxury Retail

Role Overview

Own brand marketing activity for a premium retail business, strengthening market presence through brand strategy, creative production, social media, campaigns and commercial reporting.

Responsibilities

• Own brand identity, positioning and marketing presence.
• Develop campaigns supporting brand building and commercial objectives.
• Plan and coordinate photoshoots from concept through final content.
• Work with photographers, stylists, models, designers and creative suppliers.
• Develop concepts for campaigns, launches, collections and promotions.
• Manage content calendars and social-media presence.
• Support events, launches and activations.
• Manage suppliers, budgets, reports and campaign performance.
• Monitor market trends, competitor activity and consumer behaviour.

Requirements

• Experience as a Marketing Specialist, Brand Manager or similar.
• Proven brand-building and brand-development experience.
• Professional photoshoot coordination, styling and creative-direction experience.
• Strong understanding of brand identity, positioning, visual communication, social media and digital marketing.
• Strong computer literacy and experience with marketing platforms.
• Luxury clothing, fashion, premium retail, lookbook or catalogue experience is required.
• Relevant marketing, communications or brand-management qualification.