Marketing Specialist - Eastern Suburbs

Role Overview

Own marketing activity for a premium fashion and retail brand, strengthening brand identity, market positioning and commercial presence.

Responsibilities

• Develop strategies, campaigns and initiatives for brand awareness and commercial growth.
• Monitor market trends, competitor activity and consumer behaviour.
• Plan and coordinate photoshoots from concept through final content with creative suppliers.
• Create campaign, launch, collection and promotional concepts and manage content calendars.
• Coordinate social media, events, launches, activations, suppliers and marketing budgets.
• Prepare reports and insights on campaign and brand performance.

Requirements

• Proven experience as a Marketing Specialist, Brand Manager or similar.
• Experience building and strengthening a brand and coordinating professional photoshoots.
• Strong understanding of brand identity, positioning, visual communication, social media and digital marketing.
• Experience in luxury clothing, fashion or premium retail is advantageous.
• Relevant marketing, communications or brand-management qualification.