Marketing Manager - Travel & Leisure

Role Overview

Develop and implement annual marketing strategy for a travel and leisure business, combining brand, digital, media, trade, partnerships, public relations and customer engagement to support commercial performance.

Responsibilities

• Develop annual plans aligned to business objectives, revenue targets and customer acquisition, retention and brand growth.
• Manage budgets and optimise return on investment.
• Maintain brand positioning and adapt global campaigns to local market requirements.
• Lead paid search, social, display, email, content, website and customer-journey activity.
• Plan integrated campaigns for sales periods, launches, itineraries and promotions.
• Develop travel-trade programmes, partner campaigns, events, roadshows and training initiatives.
• Manage PR, media engagement, press activity, influencer partnerships and crisis communications.
• Develop partnerships and sponsorships and report on performance.
• Lead the local team and agency partners while collaborating with Sales, Revenue, Customer Service and global teams.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Five to eight years' marketing experience, including three years in a leadership role.
• Experience in travel, tourism, hospitality, leisure, luxury, airline or consumer lifestyle sectors is preferred.
• Integrated campaign, agency, media-budget, digital, analytics and stakeholder-management experience.
• Strong commercial, communication, project-management and team-leadership skills.