Marketing Manager - Technology Solutions

Role Overview

Own marketing strategy for a technology and business-solutions provider, driving brand awareness, qualified B2B leads, customer engagement and revenue growth.

Responsibilities

• Develop and execute integrated marketing campaigns that generate qualified leads.
• Manage digital marketing across paid search, professional social media, SEO, SEM, email, social channels and website optimisation.
• Manage CRM, marketing automation, analytics and reporting and measure return on investment.
• Drive customer engagement and support commercial growth through relevant campaigns.
• Coordinate marketing activity across software, ERP, payroll, HR and business-management solutions.

Requirements

• Bachelor's degree in marketing, digital marketing, communications, business or related field.
• Five or more years' marketing experience, including at least three years at Marketing Manager level.
• Proven B2B lead-generation experience in software, ERP or technology solutions is essential.
• Strong digital, CRM, automation, analytics, reporting and campaign-management skills.
• Experience with accounting, payroll, IT, SaaS or business-management solutions is advantageous.