Marketing Manager - OTC & Front Shop

Role Overview

Lead consumer marketing for OTC and front-shop product portfolios, driving growth, profitability, market leadership and brand performance through strategic marketing plans.

Responsibilities

• Develop, execute and optimise strategic marketing plans for assigned brands and products.
• Use market analysis, customer insight and competitor intelligence to guide brand positioning.
• Coordinate integrated marketing initiatives and cross-functional delivery.
• Support revenue growth, market share, product innovation and long-term brand performance.
• Monitor performance and recommend improvements to strengthen commercial outcomes.

Requirements

• Marketing experience in consumer healthcare, pharmaceuticals, FMCG or a related environment.
• Strategic planning, brand positioning, market-analysis and campaign capability.
• Commercial understanding of revenue, profitability, market share and brand performance.
• Strong collaboration, communication, innovation and analytical skills.