Marketing Manager - Electrical Products

Role Overview

Lead marketing for an established B2B product business, strengthening market presence, product growth, demand generation and commercial performance across customer and distribution channels.

Responsibilities

• Develop marketing strategy aligned with business and sales objectives.
• Identify market opportunities and drive customer and channel engagement with Sales.
• Manage product and market campaigns, launches, promotions and go-to-market initiatives.
• Build relationships with distributors, customers and market stakeholders.
• Manage digital marketing, website content, social media, exhibitions, trade events and promotions.
• Support Sales with product, promotional and customer-facing material.
• Manage agencies and monitor marketing effectiveness against commercial outcomes.

Requirements

• Marketing, Business or Commercial qualification.
• Solid marketing-management experience in a B2B product environment.
• Electrical, industrial, manufacturing, automotive or related-sector experience is advantageous.
• Experience marketing through distributors, wholesalers, dealers or B2B channels.
• Strong product, channel, digital, customer, sales and commercial capability.