Marketing Manager - Automotive Retail

Role Overview

Execute brand and marketing strategies across a multi-brand dealership environment, generating traffic, leads and sales through local activations, promotions, digital channels and consistent customer touchpoints.

Responsibilities

• Plan and execute dealership campaigns, events and activations.
• Coordinate marketing across automotive brands, dealerships, OEM partners and stakeholders.
• Manage social media, dealership listings, websites, Facebook and radio campaigns.
• Develop tactical promotions, seasonal campaigns and community activations.
• Maintain brand guidelines across dealership materials and customer touchpoints.
• Manage creative, print and media suppliers, budgets and deadlines.
• Track website and campaign performance and compile reports.
• Monitor competitors and automotive market trends.

Requirements

• Degree or diploma in Marketing, Communications or a related field.
• Five to eight years' marketing experience.
• Automotive or FMCG retail experience is preferred.
• Digital marketing, social media, Google and dealership-listing experience.
• Supplier, stakeholder, project-management and tactical retail-marketing capability.
• Strong commercial awareness, communication, negotiation and resilience.