Job Description

ROLE PURPOSE

The Marketing Assistant provides dedicated support to the Marketing Department across a range of marketing activities and initiatives. This is an entry-level development role suited to a motivated marketing graduate who is eager to gain practical, hands-on experience across the marketing mix.
The role supports brand awareness, client engagement, digital marketing, public relations, advertising and day-to-day marketing operations, while developing practical skills across multiple platforms and marketing channels.

KEY RESPONSIBILITIES

Marketing Support

Support channel marketing initiatives aimed at increasing brand awareness, engagement and lead generation.
Assist with the planning and execution of marketing campaigns and initiatives.
Provide general administrative and operational support to the Marketing Department.
Assist with coordinating marketing activities to ensure deadlines and deliverables are met.
Support the team with research, campaign administration and other marketing-related activities as required.

Client Engagement & Communications

Assist with client engagement and communication projects across multiple platforms.
Support the development and implementation of client communication campaigns.
Assist with marketing activations and events aimed at engaging clients and target audiences.
Interact professionally with clients, stakeholders and members of the public during marketing activities and events.

Digital & Social Media Marketing

Assist with the creation and scheduling of social media content across relevant platforms.
Support the management of online community interactions and engagement.
Monitor social media activity and assist with identifying opportunities to improve engagement.
Assist with digital marketing initiatives and campaigns.
Contribute ideas for new and innovative digital marketing activities, including the use of AI tools.

Public Relations & Advertising

Assist with public relations activities and initiatives.
Support advertising campaigns and related marketing activities.
Assist with coordinating marketing materials and communications with relevant internal and external stakeholders.
Provide administrative support for PR and advertising projects.

Marketing Administration & Coordination

Assist with the coordination of day-to-day marketing activities and projects.
Maintain accurate marketing information, documentation and records.
Assist with coordinating deadlines, deliverables and project requirements.
Support the Marketing Department with ad hoc projects and initiatives as required.

ROLE REQUIREMENTS

Qualifications & Experience

BCom Marketing degree or similar relevant qualification from a reputable institution.
Recent graduate or up to 1 year's experience in a marketing assistant or similar role.
Marketing internship or previous exposure to marketing activities will be advantageous but is not essential.

Technical Skills

Proficiency in Microsoft Office, including Word, Excel, PowerPoint and Outlook.
Familiarity with social media platforms.
Technology savvy with an ability to learn and work with new digital platforms and tools.
An interest in and appetite for artificial intelligence and its application within marketing will be advantageous.
Basic analytical skills and an interest in data-driven marketing and performance measurement.

Personal Attributes

Excellent written and verbal communication skills.
Strong attention to detail and accuracy.
Highly organised with the ability to multitask, prioritise and meet deadlines.
Creative and proactive with a willingness to contribute new ideas.
Analytical and results-driven with a curiosity for continuous improvement.
Entrepreneurial and solution-oriented approach to challenges.
Highly motivated, adaptable and eager to learn.
Positive, professional and team-oriented attitude.
Self-starter who is comfortable taking initiative.
Confident interacting with and building relationships with groups of people, particularly within events and activation environments.

Should you not receive a response within 10 working days, please consider your application unsuccessful.

Marketing Assistant - Pretoria East