About the Role

We are looking for a data-driven Marketing Analyst to evaluate marketing performance, identify consumer trends, and provide actionable insights that support business growth. You will analyse campaign data, market research, and customer behaviour to help optimise marketing strategies and improve return on investment.

What You'll Do

Collect, analyse, and interpret marketing and customer data
Measure the performance of marketing campaigns across multiple channels
Conduct market research and competitor analysis
Identify customer trends, behaviours, and growth opportunities
Prepare reports, dashboards, and presentations for stakeholders
Monitor key performance indicators (KPIs) and marketing metrics
Provide recommendations to improve campaign performance and customer engagement
Collaborate with marketing, sales, and product teams to support strategic decision-making

Requirements

Degree in Marketing, Business, Statistics, Data Analytics, or a related field
Previous experience in marketing analytics, market research, or data analysis (preferred)
Strong analytical and problem-solving skills
Proficiency in Microsoft Excel, Google Analytics, Power BI, Tableau, or similar analytics tools
Knowledge of digital marketing platforms and performance metrics
Excellent communication and presentation skills

Key Skills

✔ Data Analysis

✔ Market Research

✔ Marketing Analytics

✔ Google Analytics & Reporting

✔ Data Visualisation

✔ Consumer Behaviour Analysis

✔ Strategic Thinking