Role Overview

Develop and execute marketing strategies for an information-technology business, driving brand awareness, lead generation and sales growth.

Responsibilities

Create and implement digital, content, social, email and SEO marketing plans aligned to business goals.
Plan, execute and optimise multi-channel campaigns, product launches and promotional events.
Track KPIs, analyse return on investment and improve performance using data-driven insights.
Lead, mentor and manage marketing professionals, including hiring and training.
Manage budgets and resources for cost-efficient, high-impact campaigns.
Research markets, competitors and customer insight and maintain consistent brand content.
Collaborate with Sales, Product and Creative teams to support demand.

Four to six years of marketing experience in a dynamic, results-driven environment.
Proven experience in a Marketing Manager or similar role.
Digital marketing expertise including SEO/SEM, analytics, content, social and email.
Campaign, budget, team-leadership, reporting and brand-management skills.
Ability to work with sales, product and creative stakeholders.