Head of Marketing - Short-Term Insurance

Role Overview

Lead the marketing and brand strategy for a short-term insurance portfolio, balancing customer acquisition, brand relevance, commercial performance, retention support and long-term growth.

Responsibilities

• Set and communicate marketing strategy aligned to organisational objectives.
• Lead brand positioning, digital, media, sponsorship, partnerships, direct marketing and customer communications.
• Own the customer funnel from lead generation and conversion through cost per acquisition, sales, retention and active-book growth.
• Develop marketing plans, budgets, activity calendars and decision-ready recommendations.
• Interpret marketing, brand, media and sales data and prepare executive-ready insights.
• Manage agencies, partners, sponsorships, budgets and performance accountability.
• Build team capability through coaching, mentoring and structured development.
• Partner with Product, Sales, Service, Customer Experience, Finance, Legal, Data, Procurement and agencies.

Requirements

• Senior marketing leadership experience in insurance or a related commercial environment.
• Strong brand, channel, performance marketing, customer-journey and funnel-management capability.
• Experience managing budgets, agencies, partnerships and sponsorships.
• Ability to connect marketing activity to leads, sales, conversion, retention and profitability.
• Strong analytics, executive communication, commercial judgement and team-leadership skills.