Head of Marketing - Fintech

Role Overview

Establish and lead a marketing function for a high-growth financial-technology business, driving brand growth, digital lead generation and alignment with revenue objectives.

Responsibilities

• Build and lead the marketing function and marketing capabilities.
• Own brand strategy, digital marketing, lead generation and performance marketing.
• Manage budgets, agencies, marketing ROI and campaign performance.
• Work closely with Sales, executive leadership and revenue stakeholders.
• Use data to guide spend decisions and demonstrate return on investment.
• Develop marketing strategy and execution from the ground up in a high-growth environment.

Requirements

• At least eight years' B2B marketing experience, including senior leadership.
• Proven success building and leading marketing functions.
• Experience in brand strategy, digital marketing, lead generation and performance marketing.
• Strong agency, budget, ROI, Sales and executive-stakeholder management experience.
• Financial services, fintech or SME-sector experience is advantageous.
• Bachelor's degree in Marketing, Business, Commerce, Communications or a related field.
• Postgraduate qualification or digital-marketing certification is advantageous.