Group Marketing Manager - Automotive Retail

Role Overview

Lead group-wide marketing for an automotive retail business, combining multi-brand management, digital performance, customer lifecycle strategy and team leadership to support dealership growth.

Responsibilities

• Develop and execute group marketing strategies aligned with revenue growth and dealership profitability.
• Manage multiple automotive brands while maintaining brand standards and partner relationships.
• Manage marketing budgets, analyse performance and optimise return on investment.
• Drive lead generation, funnel optimisation and conversion with Sales.
• Develop customer acquisition, retention and loyalty strategies.
• Lead, mentor and performance-manage the marketing team.
• Implement technology, automation and AI solutions that improve effectiveness.

Requirements

• Honours bachelor's degree or equivalent in Marketing.
• Retail and audience-focused marketing expertise is essential; automotive experience is advantageous.
• Strong digital marketing and SEO capability.
• Experience in budget management and strategy execution.
• Ability to lead a team and collaborate across departments.
• Excellent communication and analytical skills.
• Chartered marketing or digital-marketing association membership is advantageous.