Role Overview

The Education Sales Manager will build and prove an outbound sales process before recruiting, coaching, and leading a five-person Sales Development Executive team targeting UK state schools. The role is in Cape Town, hybrid initially and transitioning to office-based, with UK working hours. The package is R35,000–R45,000 per month based on experience, plus commission override and bonus potential.

Responsibilities

Make outbound sales calls to build, test, and prove the sales process.
Test and refine scripts and messaging and understand education decision-maker behaviour.
Establish the CRM and sales playbook and build scripts, battle cards, and objection-handling guides.
Set up CRM workflows, sales funnels, and KPIs covering activity, pipeline, conversion, and revenue.
Recruit, onboard, lead, and coach five Sales Development Executives.
Execute high-volume multi-channel outreach.
Manage pipeline forecasting, call coaching, one-to-ones, and pipeline reviews.
Drive team revenue towards 500 converted school accounts.
Help transition client relationships into recurring upsell and account-management opportunities.

Requirements

Demonstrated success in personal B2B outbound telephone sales.
Hands-on leadership experience managing and scaling SDR, inside-sales, or telesales teams.
Experience setting up sales infrastructure, CRM workflows, sales funnels, metrics, and forecasting.
Experience with call coaching, pipeline reviews, sales playbooks, scripts, and objection handling.
Strong understanding of sales funnels, conversion metrics, and pipeline forecasting.
SaaS or EdTech sales targeting UK schools is desirable.