Digital Marketing & Social Media Specialist

Role Overview

Develop and optimise a group digital-marketing ecosystem across websites, SEO, paid media, social media, content, analytics and stakeholder engagement.

Responsibilities

• Execute digital plans across websites, paid media, social, email and content channels.
• Coordinate campaigns, track digital leads and support sales with enquiry-conversion insight.
• Manage website and CMS content, SEO structure, metadata, functionality and user experience.
• Set up and optimise Google Search, Display, Performance Max and remarketing campaigns.
• Research keywords, audiences and competitors and monitor budgets, conversions and performance.
• Manage social communities, online reputation and digital stakeholder engagement.

Requirements

• Diploma or bachelor's degree in Digital Marketing or Media Studies.
• Practical digital-marketing and social-media experience.
• Website or CMS management, SEO, paid-media and campaign coordination capability.
• Ability to use analytics and lead-management information to improve performance.
• Creative content, communication, organisation and stakeholder-management skills.