Digital Marketing Lead

Role Overview

Introduction
The Digital Marketing and Client Development Lead is responsible for the day-to-day execution of the firm's digital marketing output across all platforms, the end-to-end management of the blog publication process, the profiling of firm events on social media, the production of brand-compliant marketing collateral, and the implementation and ongoing management of the Haiilo internal communications platform.
This role operates within the Clients & Markets function and reports directly to the Chief Marketing Officer. It requires a self-directed, multi-tasking professional who can manage concurrent workstreams, meet deadlines without prompting, and deliver consistently high-quality output across digital, brand, and project delivery disciplines.

Responsibilities

Duties & Responsibilities
Content is published on time, on brand, and to a consistently high standard across all platforms. Blog submissions are processed the same day they are received, with no backlogs. The firm's digital calendar is current and gaps are flagged proactively. Haiilo is fully implemented, actively managed, and driving measurable internal engagement. Collateral produced is brand-compliant and requires minimal rework. The CMO receives all required reports, plans, and approvals on time.

Social Media & Digital Content
Develop and submit a weekly content plan across LinkedIn, Facebook, and Instagram. Produce all copy, visual assets, and Canva designs for approved content across all platforms. Schedule and publish approved content at agreed times. Monitor platform performance and submit a weekly performance summary to the CMO. Identify cross-platform content opportunities proactively. Ensure all content is brand-compliant and error-free before submission for approval.

Blog Management & Publication
Process all incoming blog submissions on the same day they are received. Confirm all four required tags before forwarding to the webmaster. Chase missing tags from authors. Maintain an accurate, up-to-date blog queue log tracking all submissions from receipt to publication. Notify authors when their blog is live and distribute LinkedIn social cards and suggested captions. Submit a weekly blog status report to the CMO.

Events Profiling
Produce pre-event and post-event social media content for all firm events across relevant platforms. Submit all event content to the CMO for approval with sufficient lead time before the event date. Maintain the digital events calendar and flag events within the next three weeks that do not yet have a content plan.

Collateral & Brand
Produce marketing collateral using approved templates in Canva, PowerPoint, and Word. Ensure all collateral is brand-compliant before submission: correct colours, fonts, logo usage, and tone. Submit all collateral for CMO approval before distribution or publication. Maintain version control and file organisation across all collateral assets.

Haiilo Implementation & Management
Complete the outstanding Haiilo platform setup, including user groups, channel structure, notifications, and brand alignment. Develop and maintain a monthly Haiilo content calendar, approved by the CMO. Drive internal adoption through onboarding champions and regular content publishing. Report monthly on Haiilo performance: posts published, reach, employee shares, and adoption metrics.

Digital Calendar & Planning
Maintain a consolidated digital calendar in Google Sheets covering all firm events, external conferences, and key internal dates. Update the calendar immediately when new events or dates are confirmed. Proactively flag calendar gaps and upcoming events without a content plan.

Requirements

Desired Experience & Qualification
Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or a related field. Relevant digital marketing certifications (Google Analytics, Google Ads, HubSpot, Meta Blueprint, LinkedIn Marketing Labs) advantageous. Project Management certification or training would be beneficial. 6+ years' experience in digital marketing, content marketing, communications, or a related role.