Digital Marketer

A growing Digital Marketing Agency based in Cape Town is seeking a Digital Marketer to join their creative team. This is a full-time permanent position within the Digital Marketing / Creative Agency industry. The successful candidate will be responsible for developing digital marketing strategies, creating engaging content, managing social media platforms, executing paid media campaigns, and managing day-to-day client account delivery.

Requirements:

• Minimum 3 years’ experience in digital marketing, social media marketing, content marketing, or a related marketing role.
• Proven experience managing social media accounts, creating content, and running paid advertising campaigns.
• Experience working within a digital marketing agency environment advantageous.
• Strong content creation skills, including:
  • Short-form video creation and editing.
  • Social media content planning.
  • Copywriting and storytelling.
  • Designing engaging digital content for multiple platforms.
• Experience managing paid media campaigns, including:
  • Meta Ads Manager (Facebook & Instagram Ads).
  • Google Ads campaign creation, management, and optimisation.
  • TikTok, LinkedIn, and YouTube advertising experience advantageous.
• Strong understanding of:
  • Digital marketing strategy.
  • Social media trends and algorithms.
  • Customer journeys and marketing funnels.
  • Paid campaign structures, targeting, and creative testing.
  • Performance marketing and data-driven optimisation.
• Proficient with digital marketing and creative tools, including:
  • Canva.
  • CapCut.
  • DaVinci Resolve.
  • Figma.
  • Google Workspace.
  • Notion.
  • Meta Business Suite / Ads Manager.
  • Google Ads Manager.
• Experience using reporting and analytics tools such as:
  • Google Analytics 4 (GA4).
  • Meta Ads Manager reporting.
  • TikTok/LinkedIn analytics.
  • Metricool or similar platforms.
• Comfortable using AI tools such as ChatGPT, Claude, and Gemini to improve workflows, develop ideas, and enhance marketing output.
• Strong organisational skills with the ability to:
  • Manage multiple client accounts.
  • Work independently.
  • Meet deadlines consistently.
  • Take ownership of projects.
• Excellent communication skills with confidence managing client relationships.
• Strong creative eye with attention to detail and a passion for producing high-quality content.
• Must be based in Cape Town or able to work from Woodstock.

Advantageous:

• Experience with video production, including filming, directing, lighting, and editing.
• Knowledge of Meta Pixel, Google Tag Manager, and conversion tracking.
• Experience creating landing pages using WordPress, Webflow, Framer, or similar platforms.
• Experience with email marketing campaigns and automation.
• Experience with marketing platforms such as Brevo or ActiveCampaign.

Key Responsibilities:

• Develop and execute digital marketing strategies across assigned client accounts.
• Manage social media channels, including content planning, scheduling, publishing, and optimisation.
• Create engaging and performance-focused content, including:
  • Short-form videos.
  • Reels and social media advertisements.
  • Static graphics.
  • Carousel posts.
  • Stories and digital campaigns.
• Plan and manage content calendars aligned with brand objectives.
• Write engaging copy, captions, and campaign messaging.
• Conceptualise, shoot, and edit short-form video content for social media and paid campaigns.
• Create digital assets designed to improve engagement, brand awareness, and conversions.
• Set up, manage, and optimise paid advertising campaigns across:
  • Meta Ads.
  • Google Ads.
  • TikTok Ads.
  • LinkedIn Ads.
  • YouTube Ads.
• Monitor campaign performance and provide recommendations based on data insights.
• Prepare digital marketing reports and communicate campaign performance to clients.
• Assist with email marketing campaigns and customer communication strategies.
• Support the creation of conversion-focused landing pages and digital marketing assets.
• Manage client tasks, deadlines, and project workflows using platforms such as Notion.
• Collaborate with internal teams to ensure successful campaign delivery.
• Stay up to date with digital marketing trends, content trends, AI developments, and industry best practices.
• Identify opportunities to improve campaign performance and bring new creative ideas to the team.