Synopsis

An international ecommerce and consumer-brand group is seeking a Digital Manager to own its trade website and digital optimisation activity. The role covers SEO, conversion-rate optimisation, landing pages and website change management across a portfolio of B2C brands and online stores serving international markets.

Key Responsibilities

Own the trade website and coordinate ongoing website improvement.
Lead search-engine optimisation activity across relevant digital properties.
Drive conversion-rate optimisation initiatives.
Develop and optimise landing pages for campaigns and commercial priorities.
Manage website change requests across the portfolio.
Coordinate digital work with internal stakeholders and external partners.
Use digital-performance information to prioritise website and conversion improvements.
Apply AI tools where appropriate to support digital-marketing activity.

Qualifications / Minimum Requirements

At least four years of digital marketing, SEO, CRO and website-management experience.
Demonstrable experience using AI tools in digital marketing.
Strong understanding of website optimisation and landing-page performance.
Ability to coordinate internal and external stakeholders.
Experience supporting ecommerce or B2C digital environments is relevant to the role.