Synopsis

An international ecommerce brand portfolio is looking for a Data, CRM & Retention Manager to own customer data, analytics, pricing and margin analysis, email operations and CRM automation. The role connects customer insight with lifecycle marketing and commercial decision-making across multiple B2C brands.

Key Responsibilities

Develop customer-data strategy across the brand portfolio.
Build segmentation, lifetime-value models, cohort analysis, attribution and customer-journey tracking.
Own lifecycle and CRM automation across welcome, post-purchase, re-engagement, win-back, loyalty and abandonment journeys.
Manage email operations and related customer-retention activity.
Analyse pricing, margins and customer behaviour.
Chair regular data reviews and present customer and commercial insights to senior stakeholders.
Manage CRM agency relationships, automation builds, timelines and deliverables.
Use customer data to improve retention and lifecycle decision-making.

Qualifications / Minimum Requirements

At least four years of data analytics, customer analytics or marketing analytics experience.
Experience managing CRM or marketing-automation platforms.
Strong knowledge of customer lifecycle, retention and segmentation.
Comfort using SQL or similar data-query languages, or willingness to develop this capability.
Ability to present data-driven customer and commercial insights to senior stakeholders.