Role Overview

Join a technology-driven social media video business combining data and creativity to create content for global corporations and large brands.

About the Business
The business is a technology-driven social media video business combining data and creativity to create content people really care about. They work with global corporations to produce engaging, shareable content for large brands.

The Role: Content Specialist
The Content Lead is the strategic and creative owner of campaigns from client brief through to performance. This role is responsible for translating client objectives into platform-first creator video strategies, overseeing creator execution, maintaining creative quality throughout production, and driving continuous optimisation through performance insights. Working predominantly across food and FMCG brands, this individual combines strategic thinking, food and recipe ideation, creator content management, production oversight, and reporting to ensure every campaign delivers both creative excellence and measurable business results.

Responsibilities

Duties & Responsibilities

Key Responsibilities
Hold 2-3 years of experience in content strategy, influencer marketing, digital marketing, social strategy, or FMCG brand marketing.
Own campaign strategy from initial client brief through to campaign delivery, translating client briefs into insight-led, platform-first creator strategies.
Lead creator strategy, sourcing, and recipe ideation while developing creator briefs and managing briefing sessions.
Oversee production across campaigns and act as the quality gate for all campaign assets before client delivery.
Monitor campaign performance throughout the campaign lifecycle, recommending creative pivots or reinvestment opportunities based on performance.
Lead strategic reporting across campaigns and develop meaningful reporting narratives that explain campaign performance beyond the metrics.
Produce actionable insights and recommendations for clients while identifying long-term learnings across brands and categories.
Work closely with internal food and production teams to ensure content aligns with campaign objectives and brand standards.

Requirements

Desired Experience & Qualification

About You
2-3 years' experience in content strategy, influencer marketing, digital marketing, social strategy or FMCG brand marketing.
Experience developing content strategies for food, beverage or FMCG brands.
Experience overseeing creator campaigns from briefing through to delivery.
Experience working closely with production teams and creative talent.
Relevant qualification in Marketing, Communications, Media, Advertising or a related field.
Strong strategic thinker with an excellent understanding of food culture, recipe content, FMCG purchasing behaviour, and a deep understanding of TikTok, Instagram, Meta and YouTube content ecosystems.
Confident in interpreting campaign data, with strong storytelling ability, creative judgement, and excellent attention to detail.
Experience contributing to campaign reporting, optimisation, and case study development.
Previous team leadership or mentoring experience.