Job Description

Our client is seeking an experienced and results-driven Capital Equipment Sales Representative to join their team in Somerset West, Cape Town. The ideal candidate will have at least 5 years’ sales experience, including 2–3 years in capital equipment or high-value B2B sales, with a proven track record of managing long sales cycles and closing significant deals. Experience within the retail, hospitality, food service, or agri-processing sectors will be highly advantageous. A valid driver’s license, own reliable vehicle, strong CRM and MS Office skills, and the ability to manage multi-stakeholder sales processes are essential. A relevant tertiary qualification in Sales, Marketing, Business, or Engineering will be advantageous.

REQUIREMENTS:

Matric.
Minimum 5 years’ sales experience, with at least 2–3 years specifically in capital equipment or high-value B2B sales.
A relevant tertiary qualification in Sales, Marketing, Business, or Engineering will be advantageous, but is not essential where strong relevant experience can be demonstrated.
Valid driver’s license and own reliable vehicle are required, given the need to travel across multiple client sites.
Proven track record of managing long sales cycles (3–18 months) and closing high-value deals.
Experience selling into the retail, hospitality, food service, or agri-processing sectors is strongly preferred.
Demonstrated experience managing multi-stakeholder sales processes involving procurement, finance, operations, and engineering.
Proficiency in CRM systems and MS Office or equivalent.

DUTIES:

Identify, prospect, and develop new business opportunities across supermarkets, hotel groups, wine farms, and other relevant commercial sectors.
Manage the full sales cycle for capital equipment deals, from initial engagement through tender/RFQ responses, negotiations, and deal closure.
Build and maintain strong relationships with key stakeholders, including procurement, facilities, operations, and finance decision-makers.
Prepare and present ROI, total cost of ownership, and payback-period business cases tailored to each client’s operational requirements.
Respond to formal tenders and RFQs from national retail, hospitality, and other commercial groups where applicable.
Coordinate with internal teams regarding installation timelines, financing and leasing options, and after-sales service agreements.
Maintain accurate pipeline and sales forecast data in the CRM, with realistic timelines reflecting long capital sales cycles.
Stay informed about industry trends, competitor offerings, and regulatory and compliance requirements relevant to food safety, refrigeration, and hospitality equipment.
Represent the organization at relevant industry trade shows, expos, networking events, and other business development opportunities.

HOURS: