Brand Manager - Healthcare Retention

Role Overview

Strengthen customer loyalty and engagement in healthcare through retention-focused brand marketing, product adoption campaigns and meaningful communication across client touchpoints.

Responsibilities

• Develop multi-channel retention campaigns that minimise churn and protect the client base.
• Create campaigns that help customers understand and adopt products and features.
• Manage the central campaign calendar and keep communications relevant and well timed.
• Strengthen brand consistency across digital, print and internal channels.
• Develop copy, collateral and internal communications that drive adoption, loyalty and advocacy.
• Use customer, product-usage and retention data to identify trends and opportunities.
• Manage briefs, budgets, reporting and campaign performance with internal teams and suppliers.

Requirements

• Degree in Marketing, Business or a related field.
• Three to five years' brand-management experience, ideally with retention marketing.
• Experience developing through-the-line plans, managing agencies and external suppliers.
• Knowledge of customer lifetime value, churn prevention, digital and traditional marketing.
• CRM experience with Salesforce, ActiveCampaign or similar platforms.
• Strong copywriting, analytical, organisational and project-management skills.