Brand Manager - Healthcare

Role Overview

Own retention-focused brand and customer-experience marketing in the healthcare sector, strengthening loyalty, product adoption and meaningful customer engagement.

Responsibilities

• Develop multi-channel retention campaigns that minimise churn and protect the existing client base.
• Create targeted campaigns that help customers understand and adopt products and features.
• Manage a central campaign calendar and keep communications relevant and well-timed.
• Strengthen brand consistency across digital, print and internal channels.
• Develop copy and marketing collateral that drives adoption, loyalty and advocacy.
• Use customer, product-usage and retention data to identify trends, risks and opportunities.
• Collaborate with Product, Customer Experience, Sales, creative teams and agencies.

Requirements

• Brand-management experience in a customer-focused environment.
• Experience with retention, lifecycle, customer-experience or product-adoption marketing.
• Strong campaign planning, copywriting, communication and stakeholder-management skills.
• Ability to interpret customer and product data and turn insights into campaigns.
• Healthcare or regulated-industry experience is advantageous.