Brand Manager - Dermatology

Role Overview

Lead brand planning and commercial execution for a dermatology portfolio within a pharmaceutical business.

Responsibilities

• Build short-, medium- and long-term marketing plans using market, customer and internal performance data.
• Define brand objectives, positioning, segmentation, targeting, brand mix and action plans.
• Track growth, market share and portfolio performance, validating strategy and recommending course corrections.
• Manage budgets, sales forecasts, market opportunities and promotional investment.
• Coordinate launches, long-range planning, marketing activity and brand operations.
• Prepare marketing and sales trackers and provide training for field teams.
• Work with Regulatory, Finance, Demand Planning, Logistics, vendors and other stakeholders.
• Conduct field and key-opinion-leader visits, monitor competition and support scientific promotion.

Requirements

• Degree in Pharmacy, Life Sciences or a related discipline; postgraduate marketing or business study is advantageous.
• At least four years' pharmaceutical sales or marketing experience, with dermatology portfolio exposure.
• Knowledge of pharmaceutical customers, competition, prescription trends, forecasting and commercial planning.
• Strong communication, negotiation, organisation and stakeholder-management skills.
• Comfortable using Microsoft Office, reporting tools and commercial data.