B2B Digital Marketer - Technical / Engineering

Role Overview

Own full-stack digital marketing for clean-energy and technical business units, writing, designing, publishing, measuring and reporting on campaigns in an in-house role.

Responsibilities

• Own messaging, positioning and go-to-market presentations.
• Manage LinkedIn-led B2B social strategy, websites, technical and content SEO, keywords, paid media, lead generation, CRM and automation.
• Coordinate events, exhibitions, trade shows, client events and sponsorships.
• Support public relations, thought leadership, proposals, tenders, internal communications and recruitment marketing.
• Write, design, build, publish, measure and report on campaigns across business units.

Requirements

• Three to five years' B2B marketing experience in industrial, technical, energy, engineering, capital-equipment or professional-services environments.
• Full-stack capability across writing, design, web, publishing and measurement.
• Design competence using Canva or Figma; Adobe Creative Suite is advantageous.
• CMS or page-builder fluency with basic HTML and CSS experience.
• Experience with GA4, Search Console, LinkedIn and Meta ad managers and reporting tools.
• Excellent written English, AI fluency and ability to work directly with senior management.